Monday, October 31, 2011

Broker’s Open 2506 Eagle Run Dr Weston, FL 33327

Broker’s Open
Wed. Nov. 2nd 2011 12:00-2:00



2506 Eagle Run Dr Weston, FL 33327
JOIN US…… Lunch will be served!!
Price $995,000
This Amazing 6/4 Home is what defines relaxation and  sophistication .Inside just a comfortable spacious and luxurious well distributed Home, with expansive master wing downstairs. Formal dining & eat-in kitchen. Screened pool/patio area. Meticulous maintained. Ready to move in.
For further Info Contact the office 954-703-2021 JM Padron/Luis Suarez.
See you all there!!!!

Tuesday, October 25, 2011

Best Housing Market. Weston, FL America's #1

Want to know how bad the real estate market is? Just drive down almost any street in the U.S. and you’re likely to see “for sale” signs lining the road. Come back a month later, it’s a good bet the same signs are still there—and quite possibly a few new ones, too. But while there’s a lot of housing pain, there’s also some good news. That’s because in some markets across the country not only have home values improved, a few have even seen double-digit growth.
So where is this miracle occurring? Believe it or not, the city that has seen the biggest increase in home value is in Florida. That’s right—the state that has seen home values plummet 52.3 percent from 2006 peak levels. Nearly 96,000 loans were modified in Florida through August 2011 under President Obama’s Making Home Affordable program. Joblessness, foreclosures, and high inventory hamper recovery in nearly every corner of the state, with rare exceptions. In this case, the rare exception is Weston, a high-income city of more than 65,000 people near Fort Lauderdale where the median home value has risen 15.1 percent to $280,000 from February 2009 to August 2011.
A survey of the 1,000 largest cities nationwide by online real estate marketplace Zillow for Businessweek.com identified the markets with the biggest gains and losses in home value, ranking Weston the best-performing city since Obama took office. In contrast, the U.S. median home value fell by 9.9 percent over the same period.
What’s behind Weston’s success? The city of Weston is “Broward County’s cul-de-sac.” “It’s like driving into a gated community: the landscaping, the manicuring all around the city,” . “We were very lucky. Weston was one of the last communities to fall and one of the first to recover.”
Other winners: Arlington, Mass., where the median home value increased by 14.8 percent since February 2009; Brookline, Mass., at 13.6 percent; and the D.C. suburbs of Burke, Va., at 13.5 percent, and Vienna, Va., at 12.8 percent, Zillow data indicate.
Of course, the winners are far outnumbered by the losers. The city with the worst-performing market in the survey is only 50 miles from Weston in Homestead, Fla., where the median home value dropped by 48.8 percent since February 2009. Rounding out the bottom worst-performing markets: former manufacturing city Pontiac, Mich., with a 47.4 percent decrease, and New Jersey capital Trenton, at 46 percent.
While those in depressed housing markets hope for solutions from the White House, “I don’t see how any President is responsible for the housing market in a particular area,” says Steven Blitz, director and senior economist at ITG Investment Research in New York. The federal government and national housing policies have a limited impact on a local level.
According to Zillow Senior Economist Svenja Gudell, under current conditions the median U.S. home value will likely fall another 3 percent to 5 percent and not reach trough until 2012 at the earliest. The Obama years have been bad ones for housing, yet government was not alone in breaking the housing market—and it cannot be alone to fix it.

Here's America's five best housing markets:

No. 5 - Vienna, VA | Photo: Robert Shafer/Getty Images
No. 5 - Vienna, VA
Percent change: +12.8
MSA: Washington, D.C.
Population: 15,687

One of the gems of Fairfax County, Vienna is home to such attractions as the Meadowlark Botanical Gardens and the rolling greens of the private Westwood Country Club. According to the Zillow Home Value Index, the median home value in the city was $638,500 in August, and the median sale price was $ 645,400 as of Aug. 31.

No. 4 - Burke, VA | Photo: Michael Melford/Getty Images
No. 4 - Burke, VA
Percent change: +13.5
MSA: Washington, D.C.
Population: 41,055

A green area of parks, cul-de-sacs, and community centers with pools on the outskirts of the greater Washington, D.C., area, Burke is an affluent community within Fairfax County. The median home value in the city was $434,200 in August, according to the Zillow Home Value Index, and the median sale price as of Aug. 31 was $427,300.

No. 3 - Brookline, MA
Photo: Barry Chin/The Boston Globe via Getty Images
No. 3 - Brookline, MA
Percent change: +13.6
MSA: Boston
Population: 58,732

The affluent suburb of Brookline shares a border with Boston but has a unique feel, with upscale stores and cute restaurants. The town is mostly residential, with historic houses that hearken back to the Revolutionary War. It is also the site of the Country Club, the oldest country club in the U.S., which was founded in 1882. The median home value in the city was $506,900 in August, according to the Zillow Home Value Index, and the median sale price was $513,200 as of July 31.

No. 2 - Arlington, MA | Photo: Getty Images
No. 2 - Arlington, MA
Percent change: 14.8
MSA: Boston
Population: 42,844

Settled in 1635 as Menotomy Village, an Algonquin word for rapids or swift water, and later named Arlington, the area has a rich history that includes part of Paul Revere's famous ride. The town has a high level of median income, great schools, and green parks. Home sales in this Boston suburb have increased for the last four years, according to Boston.com. The median home value in the city was $475,800 in August, according to the Zillow Home Value Index, and the median sale price was $468,200 as of July 31.

No. 1 - Weston, FL | Photo: Getty Images
No. 1 - Weston, FL
Percent change: 15.1
MSA: Miami-Fort Lauderdale, FL
Population: 65,333

The country's top-performing housing market since President Obama took office: Weston, a luxury community near the Everglades in the Fort Lauderdale area. The city has been home to such pro athletes as former White Sox player José Canseco and the Florida Marlins' Hanley Ramirez, according to real estate news site blockshopper.com. From April 2008 to April 2011, the population grew about 5 percent, estimates the University of Florida Bureau of Economics & Business Research. In 2006 Businessweek.com ranked Weston one of "The Best Affordable Suburbs" in the U.S. The median home value in the city was $280,000 in August, according to the Zillow Home Value Index, and as of Aug. 31, the median sale price was $335,000.











Here's America's five worst housing markets:

No. 5 - Altamonte Springs, FL
Photo: George Skene/Orlando Sentinel/MCT via Getty Images
No. 5 - Altamonte Springs, FL
Percentage change: -41.3
MSA: Orlando
Population: 41,496

The fortunes of Altamonte Springs, like those of Orlando, have risen and fallen with the economic boom and bust. The median home value in the city is $86,300, according to the Zillow Home Value Index, and on Sept. 30 the median sale price was $66,900.

No. 4 - Lehigh Acres, FL
Photo: Stephanie Himango/NBC NewsWire via AP Images
No. 4 - Lehigh Acres, FL
Percentage change: -42.2
MSA: Fort Myers
Population: 86,784

Lehigh Acres is a "census-designated place" in the Fort Myers MSA. The area experienced a boom in new housing in the first years of the century, peaking at more than 7,500 new homes built in 2006, according to the New York Times. In 2009, sale prices of homes in Lehigh Acres were 80 percent off their peaks. Foreclosures have soared in the area, and unemployment in the county rose to 9.8 percent, from 3.5 percent in 2007. The median home value in the city is $63,700, as measured by the Zillow Home Value Index, and the median sale price as of Aug. 31 was $65,200.

No. 3 - Trenton, NJ | Photo: Thinkstock
No. 3 - Trenton, N.J.
Percentage change: -46.0
MSA: Trenton
Population: 84,913

Like many former industrial cities, Trenton has seen its economic base dwindle dramatically since the end of World War II. Despite being the capital of New Jersey, the city fell on hard times as manufacturing jobs declined and many residents relocated to the suburbs. Crime has been a persistent problem. In 2005, it was cited as the fourth most-dangerous city in the U.S. with a population between 75,000 and 99,000. The median home value in the city is $60,700, according to the Zillow Home Value Index, and the median sale price at the end of July was $38,000.

No. 2 - Ponticac, MI | Photo: Getty Images
No. 2 - Pontiac, MI
Percentage change: -47.4
MSA: Detroit
Population: 59,515

Falling within the Detroit metropolitan area, Pontiac is a former manufacturing city whose the economic base eroded along with the decline of the U.S. auto industry. Once the home of General Motors' (GM) primary truck factory and the now-defunct Pontiac brand, the city entered into receivership in 2009. From 1970 to 2010, the city's population shrank 30 percent, to 59,575, according to the 2010 Census. The Zillow Home Value Index puts the city's median home value at $33,800, and the median sale price as of Aug. 31 was $24,000.

No. 1 - Homestead, FL | Photo: Joe Raedle/Getty Images
No. 1 - Homestead, FL
Percentage change: -48.8
MSA: Miami-Fort Lauderdale
Population: 60,512

At first glance, Homestead is a typical working-class Florida community that experienced a huge housing boom in recent years. Unfortunately, it is also typical in that many of those new houses are either unfinished, behind on their mortgages, in foreclosure, or abandoned. Homestead is unlike other Florida communities, however, in that it has seen the biggest deterioration in home values in this already economically-damaged state. Even worse, with a percentage drop of 48.8 percent, Homestead has the worst decline in home values in the U.S. The city was badly damaged by Hurricane Andrew in 1992 and never really recovered. Crime is also an issue: The crime rate remains above the state average. According to the Zillow Home Value Index, the median home value in the city is $76,000, and the median sale price was $96,400 as of Aug. 31.

Saturday, October 8, 2011

Fort Lauderdale Condo for Sale

FOUNTAINS ON OCEAN BOULEVARD CONDO UNIT 452 BLDG NORTH
Fabulous Twin Towers on A1A. Beautiful Marble Floors throughout, Kitchen aide architect design, Stainless Steel Appliances, Cherry Wood Cabinets.Y/Granite Counters in Kitchen and Bath, Smart Home System, Huge Walk in Closet with California Style throughout.
























Another #1: RE/MAX Tops 2011 Franchise Rankings



 
 
RE/MAX is the highest ranked real estate franchise in the 2011 Franchise Times Top 200 Franchise Systems report. Here are the real estate results as published in the October edition of Franchise Times magazine. The annual rankings are based primarily on worldwide sales volume.
COMPANY 2011 Ranking 2010 2009
1. RE/MAX 15 12 12
2. Coldwell Banker 26 25 17
3. Prudential 36 -- --
4. Keller Williams 44 41 49
5. Century 21 56 46 47
6. Sotheby's International 94 110 354
7. Real Living Real Estate 153 -- --
The top five overall are McDonald's, 7-11, KFC, Subway and Burger King. The full report will be released soon as a download at www.franchisetimes.com. Watch for more details in the RE/MAX Weekly email.

Friday, September 23, 2011

NAR: Existing Sales Up in August




Despite economic issues and weather problems, Existing Home Sales for August rose 7.7 percent. The NAR report released yesterday revealed that August Sales were also up 18.6 percent above August 2010. Sale prices were down 5.1 percent from last year. Inventory fell 3.0 percent from July, and now represents an 8.5-month supply.
"Improvement in August may be the result of sales that were delayed in preceding months, but favorable affordability conditions and rising rents are underlying motivations," said NAR Chief Economist Lawrence Yun.
Read the entire NAR press release.
Note: The August RE/MAX National Housing Report was released September 16, and like the NAR survey it shows home sales up an impressive 18 percent from last year. And sale prices were reported to be similar to the NAR data, down 3.6 percent from August 2010.
August 2011 Existing Home Sales        
  August 2011 July 2011 1 Mo Diff 1 Yr Diff
National 5.03M 4.67M +7.7% +18.6%
         
Northeast 770K 750K +2.7% +10%
Midwest 1.09M 1.05M +3.8% +26.7%
South 1.94M 1.84M +5.4% +16.9%
West 1.23M 1.04M +18.3% +20.6%
All Housing Types:
1. August Inventory: 3.58M = 3.0% down from July

2. Months Supply: 8.5 months, down from 9.5 months in July

August Practitioner Survey:
1. Distressed properties made up 31% of all sales (up from 29% in July)

2. First-time buyers purchased 32% of homes (unchanged from July)

3. Investors accounted for 22% of all sales (up from 18% in July)

4. All-cash deals comprised 29% of all sales (unchanged from July)


Mortgage Rates:
1. August 2011 = 4.27%

2. July 2011 = 4.55%

3. June 2011 = 4.51% 

4. August 2010 = 4.43% 

(National average commitment rate from Freddie Mac)

Monday, September 19, 2011

Short Sale Approved Opportunity - Weston, FL.

Excellent opportunity to own this great big home in Weston Hills! Features, 5 large bedrooms, Studio and loft, 4 full baths, large open kitchen with granite counter tops. Large family room + formal dining area and formal living area. Large Lot with swimming pool with jacuzzi and lake. High ceilings, large walk in closets, impact hurricane windows upstairs and  accordion shutters down. 3 car garage, beautiful Palm trees in entry way.
Weston Hills Country Club - 2 Golf Courses.

Saturday, September 17, 2011

10 Free Google Tools for Real Estate


Want to increase your online presence and pump up your business leads? Google has 10 free online tools for real estate that can help you accomplish this, and much more.
Here are the tools you can start using right away:
1. Google AdWords – Display your ads on Google and its advertising network for free. You pay only if people click on your ads.
2. YouTube Insight – Get statistics about your YouTube video audience including number, location and age of viewers, and how they found your videos. Real estate agents can create videos on local neighborhoods, school districts, parks and other topics beyond the listing to show consumers that they are the go-to community experts.
3. Google DoubleClick AdPlanner – Refine and better target your online media buys with this tool that identifies websites your target customers are likely to visit, as well as defines audiences by demographics and interests. You also can generate aggregated website statistics for your media plan.
4. Google Analytics – Analyze your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.
5. Google Goggles – It's an image-recognition app that scans photos and searches the web based on the image. This is handy for Realtors who exchange business cards; simply take a photo of business cards that you collect and Google Goggles will automatically convert text and import the contacts into your address book. The app works on Android and iPhone devices.
6. Google Reader – Keep up with your favorite websites with easy-to-read daily e-mail updates.
7. Picasa Web Album – Store, organize and edit digital photos for free, as well as create online albums. This tool is handy for listing photos and community/neighborhood images.
8. Google Insights for Search – Compare search volume patterns across specific regions, categories, time frames and properties. This real-time search data helps you instantly adjust your online marketing and web tagging to home in on the right audience.
9. Google Apps – They're free web apps that provide you with an array of messaging, collaborative and organizational programs such as:

  • Gmail – Get a custom e-mail address
  • Google Talk – Chat with friends and family on your PC desktop; chat on the Internet using
  • Google Chat via Gmail and other clients
  • Google Calendar – Organize your schedule and share events with friends
  • Google Docs – Share online documents, presentations and spreadsheets
  • Google Sites – Create websites and group wikis
  • Blogger – Create a weblog to share text, photos and video
10. Google Alerts – Sign up for e-mail updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Enter the topic you wish to monitor, then click preview to see the types of results you'll receive.

Thursday, September 1, 2011

F.A.Q When it comes to Appraisals !


Watching all the comments of my previous Blog I took the time to make this list of F.A.Q when it comes to Appraisers and Appraising.

What is an appraisal? An appraisal is defined as an opinion of value by professional appraisal standards (Uniform Standards of Professional Appraisal Practice, see below). Appraisers consider appraising to be both an art and a science. You probably have an opinion of the value of your home. Your opinion and a professional appraiser's opinion may be the same. But appraisers are required to be objective and impartial in their analyses and opinions. A professional appraiser has been trained in appraisal methodology and looks at how your home compares with  sales and listings of homes similar to yours, considers many factors such as price trends and proximity to a freeway, complies with professional standards, and usually completes a written report. 

Why do some appraisers have to walk through my house? Last time, they just drove by. The type of appraisal needed for a mortgage loan depends on many risk factors, such as loan to value, loan amount, borrower's credit, etc. The determination is made by the lender. Some loans are made using Automated Valuation Models, with no "human" appraiser involved.

Appraisers and lenders - what is the appraiser's role? Most appraisals in this country are done for mortgage lenders.  Most appraisers work for lenders, particularly if they specialize in appraising homes. The appraiser's role is to provide an objective, unbiased opinion of value to the lender. Appraisers work for the lenders, not the owners, buyers, or sellers, even if one of them pays for the appraisal by writing a check to the appraiser. Federal banking regulations require that the lender order the appraisal. This was a result of regulations coming from the Savings and Loan scandals in the late 1980s.

What state laws are appraisers subject to? State licensed and certified appraisers are also subject to their state's Appraisal Regulator's requirements. When doing work for lenders, they are subject to the lender's requirements. For links to your state's appraisal regulatory agency, try the Appraisal Subcommittee site at www.asc.gov. Look for a link on the left side of the screen. Or, try your state's government Web site. Search for appraisers or appraisal.

What do appraisers really do? When I inspect a home for an appraisal, the inspection is really the "tip of the iceberg" of the work I do. Before I go to the house, I research public records information, get a plat map, check the zoning and flood data,  and printout sales and listings of similar homes. During the inspection, I make a drawing of the home and other improvements such as a swimming pool and make notes on physical characteristics such as floor coverings and built in appliances. I check the site boundaries against my plat map. I look at the adjacent properties. After completing the inspection, I select comparable sales and listings and take photos of them. Back at the office, I contact real estate agents for more information on the sales terms, condition of the home, etc., reconcile conflicting information from different data sources, and write up the report. Total time? About 6 to 8 hours, on average. I work in the San Francisco Bay Area, where data is computerized and plentiful. Appraisers working in rural areas or with less data availability will take longer to complete an appraisal.

What if you don't agree with an appraisal? Appraisers are required to be objective real estate observers, reporters, and analysts. Ethically, appraisers cannot accept an appraisal assignment contingent on a certain appraised value, direction in value, or minimum or maximum value.

If the appraisal was done for lending purposes and you think the appraiser has missed higher sales that could have been used in the appraisal, or missed valuable features in your home such as a remodeled kitchen, contact your loan officer with specific information such as the address of a sale.

If you think fraud was involved or the appraiser was very inexperienced, lazy, or just plain stupid, contact your state appraisal licensing agency. You will need to have more than "I think the value was too low (or too high)." You need the "why" also...didn't use nearby similar homes that sold recently, missed a swimming pool, etc.

“The appraiser's role is to provide an objective, unbiased opinion of value to the lender. Appraisers work for the lenders, not the owners, buyers, or sellers, even if one of them pays for the appraisal”.

Tuesday, August 30, 2011

Low Appraisals Impact on Home Sales


Low appraisals continue to be the concrete block tied around the ankles of a sinking real estate market that is already unstable due to epic unemployment, tight credit, decreasing values, rising foreclosures and the like. Because lenders must cap their loans at the value set by appraisers while sellers and buyer’s disagree on how to make up the difference with an original deal price, cancellations happen.
According to the National Association of Realtors (NAR), 16 percent of Realtors reported cancelled contracts in July, due mostly in part “by declined mortgage applications or failures in loan underwriting from appraised values coming in below the negotiated price.”
Nine percent reported contract delays because of low appraisals, and 13 percent reported that a contract we renegotiated to a lower price because the appraisal cam in below the original price, NAR said, making over one in five real estate contracts cancelled in July because of appraisal issues.

It’s hard to talk about any recovery

“It’s hard to talk about any recovery of the housing market and home prices until the appraisal issue is squared away, and that is a broad issue,” said Guy Cecala, publisher of Inside Mortgage Finance told Reuters.
Some point to the housing bubble inflation as the fault of high estimates of property values by appraisers, but recent reforms has curbed this and the industry is now seeing what some project to be artificially low appraisals.
“The industry, both from a lending perspective and appraising perspective, has gotten as outrageously conservative now as they were outrageously aggressive a few years ago,” said Rick Sharga, senior vice president of data firm RealtyTrac.

Appraisal Management Companies popping up

Third party appraisal management companies have popped up all over America to play middleman since Realtors were banned from selecting appraisers for Fannie Mae or Freddie Mac approved loans (90% of all U.S. loans). Regardless of accuracy, being too liberal or too conservative, the management companies get paid and are offering smaller and smaller commissions to overworked appraisers who ultimately bear the liability of the appraisal in the new “sue everyone” era.
Appraiser Mike Evans, former president of the American Society of Appraisers told Reuters, “Some guy blows in from 300 miles away and grabs three comps that may not be in the right area, and leaves.”

Sunday, August 28, 2011

10 Essential Steps to Close Short Sales

Short Sales are here to stay, and working these transactions requires education, patience and persistence.
Just ask two RE/MAX agents who specialize in Short Sales: Ron Buzzetto and Aaron Juarez. Both agents work in markets that were hit especially hard with distressed properties; Buzzetto, who runs a team with his wife, Melissa, is a 100 Percent Club member with RE/MAX Premier Group in Wesley Chapel, Fla. Juarez is a Hall of Fame and Platinum Club member with RE/MAX Masters Realty in Chino Hills, Calif.
Despite the complexities involved in Short Sale transactions, both agents say they can be a steady and valuable source of income – if you know what you’re doing. Also, Buzzetto shared his downloadable documentation checklist that he gives to homeowners. You can customize the checklist for your business, or simply use it as a model when crafting your own version.
Here are the agents’ 10 steps to mastering Short Sales:
1. Get educated. "Education is the first step," says Buzzetto. "I have the CDPE and SFR; you need this kind of training if you’re going to speak confidently and intelligently about the process." Juarez agrees. "Remember that this is someone’s financial future in your hands, so you need to know what you’re doing, or you should refer the lead on to a Short Sale specialist."
2. Team up with experienced agents. If you’re new to Short Sales, it’s wise to find an agent who is doing them and is willing to partner up with you to share expenses and responsibilities, Buzzetto says. Not only will you learn the process and become better prepared, you’ll also minimize the chances of fudging your first few sales if you have a skilled mentor.
3. Determine whether you can help. At the first meeting with distressed homeowners, find out how far behind they are and if they’ve exhausted all other options (loan modifications, mediation, etc.). There’s a chance that the bank might work with them so they can stay in their homes. If you don’t think you can help, step back and refer them to a trusted local attorney who can better assist them.
4. Explain how it works. "They’re going through one of the darkest times in their lives, so talk through everything as if they’re children, and repeat things 10 times if you have to so they understand it," Juarez says. "Don’t talk down to people, but ask the hard questions and be honest and realistic about what’s next." He also provides a document checklist to his clients and gives them one week to return the required information. "We will not put a Short Sale listing into the MLS, nor will we spend time or money marketing it until we get all the documentation."
5. Price it aggressively. Juarez completes a Broker Price Opinion on a Short Sale listing, then prices it in the lower end of the range. He also schedules 10 percent price reductions if no offers come in. "A BPO has all the clout in the world," Buzzetto says, "so contact the agent performing it to find out if that person is local and knows your market. Have your own CMA ready so you can compare notes on how you each arrived at the listing price, and be prepared to make your case to the lender if the values differ drastically."
6. Qualify buyers. Getting a loan pre-approval letter from buyers is a must before you can submit an offer to the bank. Also, buyers need to understand that they can’t make multiple offers on Short Sales and just bail if it takes too long. "Once you sign a purchase agreement, that’s a legally binding document," Buzzetto says. "That’s why I require buyers to pay an up front deposit and get an inspection within 10 days of making an offer. People who balk at that are probably not serious."
7. Establish rapport with the lender. Once the process starts, get in touch with the bank and speak with someone in the Short Sale or escalation department. Juarez suggests calling first to get things rolling and to ask if anything else is needed for the package. If you’re not sure who to contact, check the lender’s website for its Short Sale or loss-mitigation department; the CDPE has a great resource for tracking down contacts, too. Once a representative is assigned to your listing, email them weekly progress updates and track every single exchange.
8. Submit a complete package. This is crucial, both agents say. You’ll have a better chance of a bank approving a Short Sale offer if you submit a detailed package that includes items such as: a hardship letter, current W2s, bank statements, pay stubs and mortgage statements, a financial worksheet, a signed listing agreement and CMA, a lender pre-approval letter for the buyer, and other forms requested by the lender. Missing documents or incomplete forms might cause the lender to reject the offer.
9. Communicate often. Update all parties on the process at least once a week – even if there’s nothing new to report. If you don’t, you’ll leave your sellers and buyers feeling like they’re not a part of the transaction, and they might not stick around, Juarez says.
10. Stay in touch. Once a Short Sale closes, your work isn’t over. Help clients with their next step, whether it’s a relocation or finding a rental property, and keep in touch. After clients have a few years to rebuild their finances and credit, they’ll likely want to buy another home. If you treated them well and helped them get past a turbulent time, they’ll likely turn to you first when they’re ready to jump back into the market.

Saturday, August 27, 2011

5 Tech Moves to Save Time, Money

For Brent Lauinger, a longtime network and software engineer, incorporating technology into his real estate business is a matter of convenience.
"Moving from a tech career into real estate, it was a challenge dealing with antiquated systems," says Lauinger, a Sales Associate with RE/MAX First in Calgary, Alberta. "You end up with filing cabinets overflowing with hundreds of files that are virtually unsearchable. And when you do the math, you realize you're spending a ton on office supplies that could be better spent on electronic solutions that make the process easier for you and your clients."
Here are Lauinger's top five technology solutions for streamlining your business systems:
  1. Maximize the iPad – It's a game-changer in real estate, Lauinger says, especially once you outfit it with key apps, such as Trulia and Zillow (both RE/MAX Approved Suppliers), and ones that connect you directly to Facebook, Twitter and other social networks. You also can store all of your files virtually and access them on the go. By default, the iPad cannot open PDFs, but the PDF Expert app is a great solution. And with services like DocuSign, also an Approved Supplier, you can have clients safely and securely e-sign documents right in the living room of a home they'd like to buy or sell.
  2. Tether your smartphone – You can work around Internet access challenges and costs by using your smartphone as a modem, Lauinger says. The iPad and BlackBerry Playbook can both piggyback on the current data plan of a companion phone to help manage expenses and make it easier to monitor usage and rates. Check with your service provider regarding tethering policies.
  3. Focus social media monitoring – Lauinger says the best way to manage your time on social media and the expectations for ongoing interaction is to use the apps for Twitter and Facebook, plus services like TweetDeck and Twitterific for iPads and iPhones. TweetDeck, in particular, connects users to their contacts on various social media platforms – not just Twitter – and keeps them updated on topics they care about.
  4. Manage documents anywhere – An increasing number of products, such as DropBox, allow you to store your files virtually (in a cloud) – and access them anywhere you have an Internet connection. Lauinger developed his own web-based contact- and transaction-management software, Opreie, which now integrates with DocuSign's e-signature technology.
  5. Stop paying for email marketing – A lot of people don't realize they can get email services for free, Lauinger says. He uses MailChimp, which has a free base package up to 2,000 subscribers and 12,000 emails per month. Various low-cost packages are also available. Using a bulk email service provider allows him to create dynamic HTML messages, plus send hundreds of emails that are less likely to be marked as spam.